Silverback strategies award11/21/2023 ![]() Leverage various tools to carry out analysis and to maximize efficiency and effectiveness of Paid Media accounts.Lead channel innovation efforts, ensuring clients' Paid Media strategies are following evolving best practices and using performance data to identify opportunities for new campaigns, optimizations and testing.Responsible for quality of Paid Media deliverables, including alignment with client's marketing objectives.Play lead role in developing Paid Media channel strategy for clients, aligned with organizational and marketing goals and KPIs, including Search, Display, Social, and Video.Collaborate with Design team on ad creation and testing plans as well as the Analytics team on CRO improvements, tracking implementation and optimization.SEO Manager on cross-channel marketing strategy for clients collaborate with analytics, content, design and dev team members Collaborate with the Director, Client Services and Sr.Work directly with Director, Client Services to plan, implement and audit paid media campaigns & strategies that align with client KPIs and marketing goals.Responsible for driving the strategy, innovation and performance of multiple client Paid Media strategies and building long lasting client relationships.What You'll Do - Channel Expertise & Innovation Here’s what we expect from our Senior Paid Media Manager, with responsibilities broken down into three categories: You’ll be the true face of Paid Media within your team and ultimately responsible for the success of clients’ Paid Media programs. You'll collaborate with experts in SEO, Analytics, Creative, Content and Web Development. ![]() Paid Media Manager is expected to work cross-functionally, finding opportunities to enhance our clients' overall digital programs through Paid initiatives and complementary strategies with other services. You will act as a true paid channel expert, developing and managing a portfolio of Paid Media accounts and marketing campaigns, building great relationships, managing projects and deliverables, and growing accounts. Paid Media Manager will serve as the subject matter expert in all things related to Paid Media within your assigned team. Today, we’re ready to add another Senior Paid Media Account Manager to our team. We live by our motto: we’re in this together. It’s like working at a startup, minus the uncertainty. We have a tight-knit team that’s high-energy, competitive and fun. Our success is based on our people, a growing collection of A-plus performers who thrive in our environment. Silverback has won best places to work awards from Ad Age, Inc Magazine, The Washingtonian and The Washington Business Journal. Our goal is to enable specialists to do what they do best so that our clients win every time. Silverback Strategies is a performance marketing agency on a mission to build the best agency culture.
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